Sellai Brand Guidelines & Photos

This article helps you understand Sellai's brand guidelines. A link to our photo gallery can be found in this article.

"When entering a new European market, recruiting top sales talent can be a slow, risky, and costly endeavor. Similarly, for sales agents, pinpointing the ideal company is no small feat.

Sellai is your solution. We're a specialized platform that pairs pre-vetted sales professionals with niche B2B companies focused on European expansion. Our Sellai Workspace tool makes sales quality-driven and transparent, letting you scale with confidence.

With us, you not only start 10X faster and cheaper than traditional hiring routes but also benefit from greater transparency compared to conventional agent partnerships.

We're here to redefine the B2B sales hire experience—fast, flexible, and low-risk."

This is a template for your Sellai-related presentations. Please, create a copy of this before editing.

Here is an overall look at Sellai's primary and secondary brand colors. Primary colors are on the left and secondary colors are on the right. Black is NOT Sellai’s brand color!

Note! Colors are individually listed below.

Blue Zodiac

#132549

RGB: 19, 37, 73, 1

CMYK: 74, 49, 0, 71

Revolver

#321F41

RGB: 50, 31, 65, 1

CMYK: 23, 52, 0, 75

Scorpion

#595959

RGB: 89, 89, 89, 1

CMYK: 0, 0, 0, 65

Alto

#dadada

RGB: 218, 218, 218, 1

CMYK: 0, 0, 0, 15

White

#ffffff

RGB: 255, 255, 255, 1

CMYK: 0, 0, 0, 0

Brilliant Rose
#Ee54a2

RGB: 238, 84, 162, 1

CMYK: 0, 65, 32, 7

Illusion

#F7aad1

RGB: 247, 170, 209, 1

CMYK: 0, 31, 15, 3

Hibiscus

#B62d78

RGB: 182, 45, 120, 1

CMYK: 0, 75, 34, 29

Bright Turquoise

#01d2ef

RGB: 1, 210, 239, 1

CMYK: 100, 12, 0, 6

Malibu

#80e9f7

RGB: 128, 233, 247, 1

CMYK: 48, 6, 0, 3

Cerulean
#0c91c3

RGB: 12, 145, 195, 1

CMYK: 94, 26, 0, 24

Lightning Yellow
#Fbbf2c

RGB: 251, 191, 44, 1

CMYK: 0, 24, 82, 2

Golden Glow

#Fddf95

RGB: 253, 223, 149, 1

CMYK: 0, 12, 41, 1

Hokey Pokey
#Cc9933

RGB: 204, 153, 51, 1

CMYK: 0, 25, 75, 20

Medium Purple
#Aa54ee

RGB: 170, 84, 238, 1
CMYK: 29, 65, 0, 7

Perfume

#D4aaf7

RGB: 212, 170, 247, 1

CMYK: 14, 31, 0, 3

Eminence

#662d91

RGB: 102, 45, 145, 1

CMYK: 30, 69, 0, 43

Lima

#41ce1e

RGB: 65, 206, 30, 1

CMYK: 68, 0, 85, 19

Granny Smith Apple

#A0e78f
RGB: 160, 231, 143, 1

CMYK: 31, 0, 38, 9

Green Haze

#009245

RGB: 0, 146, 69, 1

CMYK: 100, 0, 53, 43

Danube

#567ece

RGB: 86, 126, 206, 1
CMYK: 58, 39, 0, 19

Spindle

#Abbee7

RGB: 171, 190, 231, 1

CMYK: 26, 18, 0, 9

Bay of Many

#2e3192

RGB: 46, 49, 146, 1

CMYK: 68, 66, 0, 43

Period (or other special characters (?,! etc.) after headline text (as in the picture down below) is part of Sellai's brand. The period should be in Montserrat Black with an extra space between the headline and period.

Special character color: Brilliant Rose #Ee54a29

When writing the main text, go for Roboto Slab in either Regular or Bold.

Use Montserrat for crafting calls-to-actions (CTA).

The eyebrow heading should be written in capital letters.

Portraits are on a bright, vivid-colored background with tight cropping. Images are cropped in either circles or squares with rounded corners.

Circles and squares with rounded corners can be used as decoration to bring color and playfulness to complement the white or Dark Blue background.

They can be used together with portraits and they can overlap each other. Stroke weight is 3pt.

Purpose:

To help companies and salespeople to work easily together across the globe.

Mission:

To create the best sales platform for sales collaboration.

Vision:

The future of work is on platforms. What happened already in marketing, legal, and coding, will happen to B2B sales as well.

The logo can be used as Sellai Pink, Dark Blue, or white.

The safe area should be left free of any other graphic elements, type, or photographic content that would distract the visual impact of the logo. The safe area is defined by exactly the height or length of the letter S on the logo.

You can access Sellai's photo gallery here. (Access only for Sellai Internal)
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The most recent photos are in this folder. (Access only for Sellai Internal)

Visuals library (Access only for Sellai Internal)
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Photo library (Public access)